Web analytics provide insight into the user experience of websites and the the impact of digital marketing campaigns. In turn, this helps website developers, designers, and editors make informed decisions about a website's structure, content, and interface design. It also plays an integral role in developing digital communication strategies.
Analytics tools
Most ¾ÅÐãÖ±²¥ teams use Google Analytics 4 to analyze their website traffic. It is free and offers many valuable insights. WebPublish site owners can request access to Google Analytics via the WebPublish Support Team. University Relations provides educational content and advice on Google Analytics to admins of non-WebPublish sites.
Google Search Console is an additional analytics software commonly used across ¾ÅÐãÖ±²¥. It provides insights in website performance in Google Search and evaluates the page experience from Google's perspective. Please reach out to University Relations for access to Google Search Console.
¾ÅÐãÖ±²¥ websites must meet accessibility requirements (such as AODA). The Siteimprove tool helps website owners and admins to monitor and understand accessibility issues and content quality. If you don't have access to Siteimprove, you can request an account using the .
If your team is experienced in web analytics and needs a custom solution: IT Services and University Relations offer advanced tools and best practices in web analytics.
Support
Teams across the ¾ÅÐãÖ±²¥ collaborate on web analytics, for example, via the Digital Analytics Initiative.
The Digital Strategy Team at University Relations provides advice and develops guidelines on web traffic tracking, analysis and reporting.