Marketing and communication campaigns require well-planned measurement strategies. Campaign analytics measure how successful a campaign is. For example, through analytics, we learn if a campaign reaches our target audiences and how the users interact with our campaign content.
Campaign analytics often includes web, social, and email analytics for paid and organic campaign components.
We recommend measuring, analyzing, and reporting all paid and organic campaign components together. With successful campaign analytics, you can provide a holistic report as well as insights on the performance of individual campaign components.
With partners across ¾ÅÐãÖ±²¥, University Relations develops and provides guidelines and best practices in campaign analytics.