The logo lockup system is a critical element in strengthening the recognition, equity, and impact of the Queen’s brand. Access the logo lockup resources to retain a strong and consistent visual relationship with the larger Queen’s brand.
Lockups may be used in marketing, communications, business applications, and merchandise. They are not recommended for websites, social media, or official printed stationery. Lockups follow the same guidelines for correct usage as the Queen’s logo. Review logo lockup guidelines prior to downloading resources.
Each lockup is made available in horizontal and vertical orientations, in full colour, full colour reverse, black, and white, and in a variety of file formats. For instances in which the shield cannot be reproduced well due to size and/or printing process, wordmark lockups can also be provided upon request. Always use the logo lockup files provided. Do not reset, alter, or build your own logo lockup or signature.
Please note that only those individuals who work for the university and have a ¾ÅÐãÖ±²¥ email address may access the brand resources.
Academic Lockups
Academic Logo Lockups, Tertiary Signatures, and Graphic Lockups are available for download:
Tier 1: Faculty or School
Tier 1&2: Faculty/School and Department
Tier 2: Department
Tertiary Signature: Program or Degree
Please contact the Brand Team to request a new lockup or signature.
Administrative Lockups
Administrative Logo Lockups, Tertiary Signatures, and Graphic Lockups are available for download:
Tier 1: Main Administrative Department
Tier 1&2: Main Department and Sub-department
Tier 2: Sub-department
Tertiary Signature: Program or Event
Please contact the Brand Team to request a new lockup or signature.
Visual Identity Guide
The Visual Identity Guide outlines the elements that create the ¾ÅÐãÖ±²¥ brand style, as well as the full set of guidelines for the correct and consistent application of the visual identity. It is recommended to view the online PDF to ensure that you are referencing the most up-to-date version. (PDF 10.9 MB)