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The United Way of Kingston, Frontenac, Lennox and Addington’s annual fundraising campaign got underway Friday morning with an overall goal of $3.4 million unveiled at the kickoff breakfast.

Contributing once again to the campaign, staff, faculty and students from Queen’s University are aiming to raise $300,000 toward the final goal.

Members of the Queen’s United Way committee attended the event and Candice Tang (Artsci’16) the Alma Mater Society’s Deputy Commissioner of Information and Advocacy with the Municipal Affairs Commission spoke about the fundraising efforts at the university.

Events that are currently scheduled include a barbecue hosted by the AMS on Thursday, Oct. 8 and a clothing drive, while the committee will soon be contacting Queen’s community members with information about how to pledge, including the return of the auto renewal system with the e-pledge site.

The campaign runs for 12 weeks and funds raise helps the United Way support 45 agencies and their 62 programs that serve approximately 75,000 people in the area.

For those wanting to get a close-up view of what the United Way does, a Seeing Is Believing Tour of member agencies will be held Friday, Sept. 25. To join the Queen’s community tour call the United Way office at 613-542-2674 or email .