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In February, the university launched an institutional campaign, Discover �����𲹰����󰪲ϳܱ���’s, to showcase the impactful research happening at Queen’s and to build engagement with the new �����𲹰����󰪲ϳܱ���’s website.

However, much like the rest of the world, the campaign had to take stock and respond to the urgent concerns of the pandemic. As a consequence, the campaign was paused between March and May. During this period many Queen’s researchers pivoted their efforts to focus on pandemic relief and research, sharing their expertise and advice with the public as the crisis unfolded. In April, the campaign was reimagined to reflect these activities culminating in a new virtual events series with Advancement, Conversations Confronting COVID-19, where Queen’s researchers and alumni were able to discuss their research, provide comment, and take questions. These Conversations have reached more than 1,000 people and featured topics such as innovation and aging during the pandemic.

“The original goal of the campaign was to help our audiences discover the critical and impactful research happening at Queen’s,” says Michael Fraser, Vice-Principal (University Relations). “While COVID-19 forced us to rethink our approach to a degree, the success of these efforts illustrate how eager our audiences are to understand how the work being done by Queen’s researchers can make a difference.”

Overall, the campaign has doubled traffic to the �����𲹰����󰪲ϳܱ���’s website and helped drive significant awareness of the research happening at Queen’s. As we wrap up the campaign, the last phase features some of the most well-received stories featured over the last 10 months.

For more information, visit the �����𲹰����󰪲ϳܱ���’s website or contact Melinda Knox, Associate Director, Research Profile and Initiatives.