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A Smith School of Business Commerce student’s idea to reinvent the car detailing business has won top prize at the Paul and Tom Kinnear Business Plan Competition.

Sawyer Wildgen (Com’19), the founder of , says the mobile car detailing company has netted a wide customer base, from car buffs to the “mom who wants all the Cheerios out of her vehicle.”

Customers make an appointment online; then one of the company’s car detailing experts shows up at their home or work to clean their vehicle.

“Our customers appreciate the simplicity – the ability to book online, our reasonable prices and friendly service,” he says.

That service includes what the company calls “little big things” that are meant to delight customers. For example, the company’s own branded essential-oil scent is placed in every car. Cleen postcards placed in the vehicle tell the story of the company and allow customers to learn more about the student who cleaned their vehicle.

A Cleen Detailing bag is also left behind, filled with stray objects found during the clean. (Loose change is left in another bag.)

Wildgen started Cleen Detailing three years ago in Ottawa as a way to create a summer job for himself. Last summer, the company employed 25 student car detailers and one full-time manager.

Wildgen hopes to grow Cleen Detailing through franchising to other university students across Canada.

The Paul and Tom Kinnear Business Plan Competition promotes entrepreneurship among commerce students. It was established in 2008 by Tom Kinnear (Com’66, LLD’02). Teams must have at least one Smith Commerce student as a member. The winner receives $5,000 to further develop their business.

Wildgen intends to use his prize money to write a franchise agreement, develop franchisee-network software, and for online advertising.

The final phase of this year’s Paul and Tom Kinnear Business Plan Competition took place March 28 at Goodes Hall and saw four teams vie for the top prize.

The other three finalists were:

 is a local shopping rewards program. Members earn points for buying at participating stores in their community. The team: Sam Shore (Com’20), Copeland Lucas (Com’20), and Connor Crowe (Sc’20).

 aims to modernize the babysitting business. An online platform allows parents to find babysitters in their neighbourhood who fit the parents’ specific needs. The team: Jenny Hua (Com’22), Andrea Hersovich (University of Ottawa), and Jenny Shen (Carleton University).

 lets people send handwritten cards around the world. Cards are created, handwritten, and shipped through the Positivity Project’s website. The team: Aaliyan Khan (Com’22), Claire Mikuska (Com’22), Grace McColl (Com’22), Matt Joyce (Com’22), Lily Irwin (Artsci’22), Randy Shao (Comp’22), Zion Oginni (Comp’22), and Emilie Leneveu (Memorial University).

Finalists were evaluated by a four-person jury: John Arvanitis (Com’93), founder and president of Most Favoured Network; Chuck Dickison, owner of St. Lawrence Pools; David Scrymgeour, adjunct professor and executive-in-residence at Rotman School of Management and advisor with MaRS Discovery District; and JP Shearer, associate director of the Queen’s Centre for Business Venturing at Smith School of Business.