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    Marketing Evolution: A Fireside Chat with Ken Wong

    When:
    Thursday, March 30, 2023
    11:30 AM 鈥� 1:30 PM
    Where:
    In-person: SmithToronto - Simcoe Place, 200 Front Street West, 30th Floor | Virtual: Zoom
    Find on Campus Map
    Description:

    Ken Wong, BCom鈥�75, MBA鈥�76, is one of Canada鈥檚 undisputed marketing and brand experts. As a member of the faculty at Smith School of Business, he has taught many of today鈥檚 marketing leaders and is frequently quoted by the media on marketing and brand strategy issues.

    Marketing and branding have never been as tough as they are today. Consumers have high expectations, and many companies simply aren鈥檛 meeting their needs. Technology, the economy and a fragmented media landscape are making it even harder for brands to connect.

    Join Smith Business Insight for this interactive fireside chat with Ken Wong. This event will look at the challenges and opportunities that marketers face in today鈥檚 fast-paced, technology-driven world and explore what consumers care about most now (and why). You鈥檒l come away with practical insights that can be applied to your own work.

     

     

    Contact:
    Julia Lefebvre
    julia.lefebvre@queensu.ca
    Cost:
    In-person: $15 (includes a light lunch) | Virtual: Free
    Registration:
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