On Dec. 8, 2022, as part of the Queen’s Lecture Series, Associate Professor shared his insights on corporate social responsibility 3.0 (CSR 3.0) with an engaged online audience.
In this lecture, Dr. Brower explores how corporations can impact socially relevant issues. He also examines real-world examples making headlines today as part of a discussion moderated by Meredith Dault, Manager, Smith Ideas.
Dr. Jacob Brower's work has been published in several leading international academic journals including the Journal of Management Studies, Journal of Business Ethics, Journal of Product Innovation Management, Journal of Business Research, Journal of Medical Internet Research and Marketing Letters, and has been presented at several national and international conferences. His research interests include marketing strategy, corporate reputation and brand management, corporate social responsibility and sustainability, brand loyalty and loyalty programs, top management team dynamics, and innovation and design thinking.
This lecture was made possible by funding from Michael Kehoe, Com’78, and Lynne Kehoe to advance Thought Leadership in Social Impact.
