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COMM 231 Fundamentals of Marketing Units: 3.00
This course provides students with a knowledge of the concepts of marketing as well as an understanding of how these concepts are applied in the management of the firm. Specifically, the objectives are: to provide a working knowledge of the basic theories and concepts in marketing; to develop decision making skills and abilities and to gain experience in developing marketing strategies and plans. The course is taught using a combination of lectures, discussions, case analyses, student presentations, and exams.
Requirements: This course is restricted to students enrolled in the 2nd yr or greater of their program, excludes Commerce/CIB.
EXCLUSIONS: No more than one course from COMM 231 or COMM 631
No more than 6.0 units from any COMM 200-level course.
Course Equivalencies: COMM131/231/631
Offering Faculty: Smith School of Business